The Future According to Ford
“If you could see tomorrow the way it looks to us today, you’d say incredible.”
These words formed the core of an advertising campaign for the Ford Motor Company in the late 1970s.
“The Future According to Ford,” rekindles the optimism and hope for the future expressed in the “Incredible”
ads of thirty years ago. It will present to viewers a starkly contrasting view of the future at a time when
Americans are besieged with negative news on so many fronts. For the future that Ford sees is a world defined
by a new revolution in technology that will offer solutions to the overbearing problems we are facing in the